Audi R8 "Car of the Year" in Middle East

2007, really an excellent year for Audi Middle East: sales figures going up at a rapid rate, getting six awards from the media and the general public.

The winning streak of awards started with the “Manufacturer of the Year” award presented by Car Middle East magazine and was followed by the Audi R8 being voted “Car of the Show” at the 9th International Middle East Motor Show with an earthquake vote of more than 10,000 voters.

But the main surprise was yet to come. At the most coveted awards of the region, the Autocar Middle East Awards held at the Jumeirah Beach Hotel, Audi had already collected the “Premium Luxury Car of the Year” trophy for theAudi S6 and was celebrating the category win of the of the ‘Peoples Choice’ Award “Best Car of the Year” for the Audi R8 as well as the category win of the R8 as “Exotic Car of the Year” when the overall winner the Car of the Year was announced: the Audi R8.

After three days of testing the independent judges had determined the R8 as the overall winner with 1086 of 1295 possible points covering the areas of handling, safety, ergonomics and driving pleasure among others.

Bernd Rosenbichler, Head of Marketing at Audi Middle East, commented “Being a German car manufacturer, the truth for us generally lies in numbers – sales numbers and customer satisfaction indices. But to receive such support from the public and the media with the People’s Choice Award and the Car of the Year Award is just tremendous! Thank you everyone for your support.”

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